How does a content writer benefit by learning Search Engine Optimization
The world of digital marketing and internet depends on the word 'SEO'. Very large companies that sell their proudcts and servies online. They spend their millions on just SEO. After all, what is this SEO?
If you too have heard its name repeatedly or seen it written somewhere or you are new in internet and digital marketing, then you get to hear this word again and again.
Today we are going to tell you about it in very simple words. If you read this post carefully, then you will easily know about SEO.
The full form of SEO is Search Engine Optimization. Which is directly related to the search engine. There are rules to bring your website to the top in a type of search engine so that traffic can increase on your website. If you follow these rules, then your website appears on the first page in the search engine.
It is important to bring the website to the first page because most people prefer to visit the website that comes on the first page and for this we have to follow SEO.
Any company or person makes their website so that they can sell their services and products, but if only traffic does not visit his website, then how will they sell his product? So, we have to do Search Engine Optimization to get our website to the first page. Which has increased traffic on our website.
Our online earning increases due to increase in traffic on websites. Also, the value of the website increases in the search engine, which increases the ranking of the website.
For example- Search Engine Optimization is exactly like traffic rules. For example, to run the traffic smoothly, we need a road map so that people do not face any problem and they can quickly reach their target by choosing their right path.
Similarly, SEO is also a search engine traffic rules. So that when searching anything, it gets the right information quickly. For this, there is a roadmap of search engine called SEO (Search Engine Optimization).
Both SEO and traffic rules work for people. So that our journey is good. Like if you search for "what is SEO" but the result that comes is about something else, then you have to search again and again which means that your journey and user experience is poor.
Therefore, the google search engine uses SEO factor to increase its user experience so that they can give information fastly and correctly to their user.
Every search engine has its own SEO factor. In today's time, Google is the largest search engine which is the most used in the whole world. Google works on about 200 SEO factor.
If you want to understand SEO in one line, then you should know that Google likes the content that the user likes to read. Whose content automatically goes to the first page. And if they do not like, then it slowly goes down. This is the most important factor of Google SEO.
What is a search engine
First of all it is very important for you to know what is the search engine. A search engine is such an algorithm that works to give the correct information of the information we have searched on the internet, for which it fastly crawl, index and rank the information in its data base which is called SNRP (Search engine Result Page). SEO has a huge role to bring any page to the top in search results. google, yahoo, bing is all this search engine.
SERP - When you search in any search engine like what is SEO then the list that comes after it is called Search Engine Result page i.e. SERP.
In today's time the Google search engine is the most popular because if we have to search anything, then we use Google search engine. 70 Precent people in the world use Google.
Do you know that when you search anything on Google, Google uses 200 factor to give you the best result, which is according to these criteria of article google, same show you on the first page of google. Which you can get the right information.
How the search engine works?
Like if you search for "what is SEO" then the search engine brings the crawling and indexed ranking list in front of you. The bots and spider of the search engine crawl and index for 24 hours continuously and make their ranking list. And as soon as you do some search, then you see it on the search engine result page (SERP).
By the way, all search engines have different techniques to work. But every search engine works in three steps.
1. Crawling
2. Indexing
3. Ranking
Now, you must have understood what the search engine is and how it works. Therefore, you will be able to understand the search engine optimally. Because SEO is directly related to the search engine.
Type of Search Engine Optimization
1. On page SEO
2. Off page SEO
Search Engine Optimization has two important factors. First of all we talk about on page SEO as it is the most important factor to increase organic traffic on the website.
To setup your website according to Search Engine Optimization, the work that is done on it is called on page SEO.
By doing this, your organic traffic increases. Directing your website by searching keyword on google is called organic traffic.
On page SEO has many factors, with the help of which you can optimize your website for on page, we are going to tell you some common factors.
• Website design
• Website Speed
• Website Structure
• Website Favicon
• Mobile friendly Website
• Title Tag
• Meta Description
• Keyword Density
• Image Alt Tag
• URL Structure
• Internal Links
• Highlight Important Keyword
• Use Heading Tag
• Post-Good Length
• Google Sitemap
• Check Broken Link
• SEO Friendly URL
• Google Analytics
• Social Media Button
• HTML Page Size
• Clear Page Cache
• Websites HTTPS
Off Page SEO
To rank your website and post in the search engine, promoting its link on the internet is called off Page SEO.
When your post is promoted and shared on the internet, it gets some signal to the search engine. Which search engine increases the ranking of that post.
There are many ways to do Off Page SEO. With the help of which you can increase the traffice of your website by increasing the ranking of your post. We are telling you how to do something off page.
1.Social Networking Site
• Facebook
• Facebook Groups
• Facebook Pages
• Twitter
• Google Plus
2.Social Bookmarking Site
• Tumblr
• Pinterest
• Linkedin
• Reddit
3. Guest Posting
4. Blog Commenting
6. Blog Directory Submission
7. Search Engine Submission
8. Classified Submission Websites
4. Blog Commenting
6. Blog Directory Submission
7. Search Engine Submission
8. Classified Submission Websites
9.Video Sharing Websites
10. Photo Sharing Websites
11. Question and Answering
10. Photo Sharing Websites
11. Question and Answering
Type of SEO Techniques
White Hat SEO
Black Hat SEO
What is White Hat SEO?
There are two ways of doing everything. A bad and a good or a shortcut and a straight path. These techniques works in the internet world also.
Now, it depends on us which way we have to go. If we go on a shortcut or a bad path. So, we can never reach our destination whereas if we reach our destination directly or on a good path. Even if it takes a little longer.
White Hat SEO is also one such path by following which you can become a successful and famous blogger. For this, you have to SEO your website and post according to the rules of Google or all other search engines.
If we tell you in a line, then every search engine has some guidelines and rules. We have to do the Search Engine Optimization of our website only by following them. Which we call White Hat SEO. This is very important for our website.
What is Black Hat SEO?
When the search engine's guidelines are not followed to rank a website in google it is called Black Hat SEO. Use of this has a bad effect on the website. This is one such technique of SEO in which such methods are used to get high traffic by ignoring the rules of search engine, which are done keeping in mind only the search engine Roobots. Which is called Black Hat SEO.
Just like you will find many such websites on the internet who make thousands of links for your website with some money. These links are created by spammed and automated websites. It can easily be identified by the spiders of search engine. After which your website can be blocked.
What are Organic And Inorganic results?
There are mainly two types of listings on SERP (Search Engine Result Page) - Organic and Inorganic. In this, we have to pay Google for Inorganic Listing. That is, these are Paid and you have to pay money in it. At the same time, the organic listing is completely free, that is, without paying any money, we can also come to the top page of Google, but for this you have to do SEO first.
